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DESTINATIONS russia moscow Shopping GUM


Those who wish to start their shopping trip at one of the shopping centres with the finest old traditions in the world should head for GUM. The building was designed in the new Russian style at the end of 19th century. During the Stalinist period, GUM was temporarily converted into offices. Today it accommodates a plethora of international luxury brands, and is more of a landmark than a go-to shopping location.


In order to satisfy the wishes of Moscow's well-off upper middle classes, many chic designer stores have opened their stores in Moscow. Today there is definitely a risk that tourists will return home with considerably more expensive souvenirs than fur hats and Russian "matryoshka" dolls, which are readily available throughout - a good place to start browsing for these is the souvenir market right next to the Red Square.